Designing a Feeling: Why I Don’t Follow Trends

If you’ve been waiting for me to do a “Top Interior Trends for 2025” post, this isn’t it and it never will be.

Because I don’t design for trends, I design for feeling, and that never goes out of style.

Trends Fade. Feeling Doesn’t.

Every year brings a new colour of the year. A new “must-have” tile. A fresh wave of design buzzwords, quiet luxury, dopamine decor, earthy minimalism. Some of them are beautiful. Some are fun. But none of them matter if they don’t feel like you. Because trends aren’t tailored. They’re marketed. And the most powerful homes? They’re not built off someone else’s Pinterest board.
They’re built with intention. They’re built with you at the centre.

So What Does It Mean to Design a Feeling?

It means the starting point isn’t what’s popular. It’s how you want to feel in the space.

Maybe it’s grounded.
Maybe it’s expansive.
Maybe it’s quiet and safe.
Maybe it’s sensual and soft.
Maybe it’s strong, creative, open, held.

Designing a feeling means we make every decision, from paint colours to textures to layout, based on how it lands in your body, not how it looks in a showroom.

We choose tones that soften your nervous system. We layer materials that hold warmth and depth.
We plan spaces around how you live, not how someone else says you should.

That’s the difference between a home that looks good and a home that feels right.

Trendy Isn’t Timeless—But You Are

Here’s what I know after years in this industry:
Chasing trends creates rooms that date quickly and feel disconnected.
Rooting into emotion creates rooms that grow with you.

You don’t need more stuff. You need more clarity. More alignment. More of you in the room.

Because the spaces that stay with us aren’t always the boldest or the most perfectly styled. They’re the ones that speak to something deeper. Personal. Familiar. True.

Why I’ll Always Choose Soul Over Hype

I’ve never been interested in creating design that’s here for a season. I’m here to create spaces that outlast the trend cycle. Spaces that get better over time. More worn in. More you.

That’s why I’ll always ask:

• What version of yourself are you designing for?

• Where do you want to land at the end of the day?

• What textures do you actually love touching?

• What light makes you feel most like yourself?

These are the things that matter. Because you’re the constant. Not the trend.

What This Means for My Clients

When we work together, I won’t be pushing what’s “hot right now.” I’ll be guiding you back to yourself. To what matters. To what will still feel good five years from now.

That means:

• We choose longevity over impulse

• We invest in fewer, better pieces

• We design a space that matches your pace—not the algorithm

• We slow down enough to notice what’s true for you

And honestly? That’s where the real magic happens.

The Feeling-First Approach in Action

Recently, I worked with a client who thought she wanted a moody, dramatic living room because she’d seen so many online. But when we slowed it down and got into how she actually wanted to feel, safe, open, deeply rested, we went in a totally different direction.

We softened the palette. We shifted the layout. We layered warm textures and low lighting. And when it was done, she said: “I didn’t know a room could feel like this.”

That’s what feeling-led design does. It doesn’t just impress. It lands.

Ready to Create a Home That Reflects You, Not Just the Moment?

If you’re tired of chasing trends and ready to build a space that’s rooted in your identity, your rhythm, and your feeling, this is the work I do.

Whether you need a one-off consultation or a full redesign, I’ll help you create something grounded, emotional, and deeply personal.
Because home should be the place you return to, again and again, and feel like it still fits.

Calm, Capability, and Comfort: A Bedroom That Holds It All

Some bedrooms just hold the basics.
This one holds so much more.

Bedroom 4 at The Cobwebs was designed as a multipurpose space—part sanctuary, part workspace, part quiet luxury. The brief was subtle: a room that feels like a gentle pause from the world, but still functions beautifully for work, sleep, or slow mornings with coffee and silence.

What emerged was this softly layered, texturally rich bedroom—designed to support rest and rhythm equally.

The Foundation: Clean Lines and Warm Layers

The first thing you notice is the lightness. Pale neutrals, natural wood, and soft tactile textures combine to create a palette that instantly lowers your shoulders. There’s no visual noise here. Just tone-on-tone calm, punctuated with grounding stone and sculptural forms.

The woven rug underfoot does heavy lifting in grounding the space, while light, textured curtains keep things soft and unintrusive. These are details most guests won’t name—but they’ll feel them.

The Anchor: A Modern Four-Poster Bed

We kept the frame slim and airy to suit the room’s palette, while still offering that sense of visual structure a four-poster provides. The upholstered headboard softens the look, adding texture and tactile ease.

This is a bed that invites you in—but doesn’t dominate the space. It balances beautifully with the adjacent desk and reading corner, creating three clear but harmonious zones within one room.

A Space to Think (Not Just Sleep)

Many modern bedrooms double as workspaces now—but few are designed intentionally for it.

This one is. And it’s beautiful.

• A light timber desk paired with a boucle desk chair creates a dedicated space for focus

• The metal desk lamp adds a modern edge while offering directional light

• Everything is scaled just right—functional, but never clunky

The workspace doesn’t feel like an afterthought. It feels like part of the room’s rhythm.

A Reading Nook with Weight and Curve

Tucked near the bed, the accent chair and sculpted wooden side table add warmth and form. The boucle brings softness, the side table brings grounding. Together they create a natural corner for slowness—where you might read, journal, or simply sit with your thoughts.

The stone side table beside the bed brings even more material depth. It’s a beautiful contrast against the light rug and fabrics, quietly elevating the space with weight and permanence.

Lighting That Layers, Not Blinds

In typical Cobwebs fashion, we kept lighting multi-layered and mood-conscious:

• A glass pendant floats overhead like a soft orb—gentle and ambient

• The desk lamp adds focus without being harsh

• A stone floor lamp grounds the reading area with texture and simplicity

This mix lets the room shift naturally—day to night, work to rest—without a single jarring glare.

Texture: The Silent Power in This Room

This space might look minimal at first glance. But its real power lies in the textures:

• Woven linen curtains

• Loop pile rugs

• Velvet and linen cushions

• Boucle upholstery

• Honed stone, grainy wood, and matte ceramic

There’s a quiet richness here that isn’t performative. It doesn’t beg to be noticed. But when you walk in, your body knows it’s been considered.

For Guests. For Work. For You.

This room doesn’t need labels.
It works beautifully for guests—but also holds space for working from home, solo weekends, or simply curling up and doing nothing.

It’s soft. Capable. Understated.
Which is, ironically, what makes it so impactful.

Design That Feels Like Support, Not Performance

Whether you’re redesigning a guest room, making space for dual-function living, or simply want a bedroom that finally feels like it supports you—this is what thoughtful design can do.

It’s not loud.
It’s not trend-led.
But it is deeply felt.

She Doesn’t Ask Twice: Designing Unapologetic Seduction

The Mood Is the Message

There’s a certain kind of space that doesn’t shout for attention but you feel it in your body the moment you enter. It’s not bright or showy, It’s not filled with trendy things, It’s felt and that’s the point.

This concept board is a distillation of everything I believe great design can do. It’s textured, It’s moody, It’s sensual without being obvious and it doesn’t perform for anyone.

This isn’t about creating a ‘wow moment’ for Instagram.
It’s about building a space that holds you. That whispers something deeper. That lingers.

The palette is rich, grounded, and grown-up, oxblood, brass, velvet, smoked glass.
Think after-dark intimacy, think quiet confidence, think intentional design that knows exactly who it’s for.

This is design as seduction, design that invites you closer without giving it all away, It’s not trying to prove anything. It’s already enough.

And if you get it, you get it.

Because this is for the client who’s done playing small. The one who’s ready to create a space that matches the life they’re building.
The one who doesn’t need it to be loud to be powerful, who understands that unseen doesn’t mean unfelt.

If that’s you Let’s design something unforgettable.

Unpolished Light

A home that holds what the heart can’t say.

Some projects unfold slowly. Others arrive with a kind of quiet certainty already whole. This was one of those.

Rooted in feeling rather than performance, this concept was never about trends, perfection, or Pinterest. It came together through instinct, through texture, through truth.
Because when the space is real, lived in, layered, emotionally rich, you don’t have to force it.
You just have to listen.

A Soul Home, Not a Show Home

This is a space for someone who has spent years giving to others and now finally, it’s her turn.

But instead of loud statements or polished displays, the brief was quieter. To design a home that could hold her grief with grace, to build somewhere that could carry memory and softness in the same breath, to create beauty that didn’t require perfection to be powerful.

This is a home that doesn’t beg to be seen. But when you do see it, you feel it.

Because unseen doesn’t mean unfelt.

The Design Language: Stillness, Soul, and Shadow

Everything in this concept was chosen with emotional intent:

• Melted candles that mark the passing of time not trends

• A bath towel left mid-fold, because real life doesn’t pause for styling

• Figs in a sink, holding the weight of both abundance and impermanence

• A single hand holding a white flower, captured in stillness

• A cracked mirror catching the last of the day’s light

There’s no performance here, no curation for the sake of optics, just truth, held in materials.

This Is What Happens When You Design for Feeling

Unpolished Light shows what’s possible when design becomes a vessel for healing, not hiding.
Where silence is texture. Shadow is welcome. Restraint is not minimalism it’s meaning.

This is emotional interior design at its highest form, not driven by trends, not watered down for mass appeal. But designed to meet you where you actually are.

It’s slow, still, sovereign.

Why It Works: for the Right Client

Because the woman this home is for? She doesn’t need to prove anything anymore.

She wants to come home to herself. To walk into a room and feel safe to unravel, to live in beauty that doesn’t require her to be constantly put together.

This kind of design doesn’t shout, It simply knows and when you know, you don’t need to explain.

If you're ready to create a home that holds your past, your presence, and everything still to come, this is what that looks like.
Unseen doesn’t mean unfelt, and this? This is the kind of home you never want to leave.

The Design Element No One Talks About: Memory

There’s a reason certain spaces stay with you.

You walk in, and something stirs.
Maybe it’s a scent. A shadow. The way the light falls at 4pm.
It catches you quietly, like a memory you didn’t know you were carrying.

That’s not just nostalgia. That’s design doing its deepest work.

Because some of the most powerful elements in a space can’t be seen on a checklist. They live in the body. They live in memory.

Memory Is a Design Tool, We Just Don’t Talk About It

When most people think about interior design, they think of colours, furniture, layouts.
But what about the emotional imprint of a place?

What about the way a certain type of flooring reminds you of your grandparents’ house?
Or the way a warm, woody scent makes you feel safe even if you can’t place where you’ve smelt it before?

Memory is the invisible layer that gives a space soul.
And when we design with that in mind, we’re not just decorating. We’re remembering who you are.

Why This Matters in the Spaces You Live In

You don’t need a show home. You need a sanctuary. A space that meets you exactly where you are, and reflects something true back to you.

When we ignore memory, we risk creating spaces that feel hollow—ones that look good in photos but leave us cold.
When we honour memory, we anchor you in something deeper. Something only you can define.

This is especially powerful when you’re building a home from scratch, renovating after a big life shift, or designing a holiday let that’s meant to feel like a story not just a stay.

What Does Designing with Memory Actually Look Like?

It’s not just about recreating the past. It’s about noticing what holds meaning and using it intentionally.

Here’s how it often shows up in my work:

• A textured plaster wall because a client remembered the soft, earthy feel of their childhood home in Spain

• A particular tone of green that mirrored the hedgerows outside their grandmother’s cottage

• A bench by the front door—because that’s where their dad used to sit and take his boots off every evening

• The scent of cedarwood and lavender piped into a guest cabin, because it matched the feeling of the forests they’d always walked in

These aren’t trends. They’re truths. Personal, quiet, and powerful.

You Don’t Always Need to Know Why Something Feels Right

Often, a client will say to me, “I don’t know why I love this, I just do.” And that’s enough. Your body remembers what your brain hasn’t named yet.

Designing with memory doesn’t mean everything has to be sentimental or stuck in the past. It means we design with feeling at the centre—not fashion.

It’s about reclaiming your history, your pace, your comfort and letting it shape the environment around you.

This Is What Makes a Home Yours

When you walk into a room and feel calm, held, recognised that’s not accidental. That’s design rooted in memory and intention.

And it’s what makes the difference between “nice enough” and “I never want to leave this space.” That’s what I’m always aiming for. Not perfection. Not performance. But resonance.

A space that remembers who you are. Even when you’ve forgotten, especially then.

Want to Build a Home That Feels Like It’s Always Known You?

If you’re renovating, reimagining, or simply wanting to feel more at home in your own home I’d love to work with you.

Whether it’s a full-scale project or a 1:1 consultation, my process always begins with you:
How you live. What you carry. What comforts you. What brings you back to yourself.

Because good design isn’t just seen.
It’s felt. Remembered. And impossible to fake.